Are you in the know?

YouTube just made a huge change. They are now advertising in much the same way that Google does. They are using Pay Per Click advertising based on search results. This is a great new way to advertise and reach a certain demographic. I believe this will lead to many more high resolution streaming advertisements. These types of ads are a convergence of traditional TV ads and Online Ads.

Great New Commercial

http://www.youtube.com/watch?v=ljKnzB-xexk

On Oct 28, 2008 there are 2,554 Views.

This is a great example of using YouTube to further your traditional campaign. This video was put on YouTube by American Airlines. Right now there are 2,000 views. I am guessing that in a week this will be closer to 20,000. Lets see if I’m right.