Logic + Emotion by David Armano

http://darmano.typepad.com

Everyone teaches differently and David Armano does so with elaborate, yet easy to follow charts. So if you are a visual learner interested in new media and especially how to use it for marketing purposes, this is the blog for you. That is why Advertising Age is consistently asking David Armano to write articles for them. He posts at least one a day and has a wealth of knowledge on his site. From daily thoughts to web2.0 usability you can find it on his website.

Trust Economies by Chris Brogan & Julien Smith

http://www.changethis.com/44.04.TrustEconomy

This is an ebook from ChangeThis.com. (If you haven’t heard of ChangeThis.com, you should probably change that. Its a great site where the most relevant ebooks come to the top as voted on by the community. Some big name authors and marketers such as these post their books here for free)

Key Ideas:

Trust is what matters now, more than anything else in regards to marketing

• You wont get sales until you build trust with your consumers

Social Networking makes it easy to identify the influencers

• Try to target these influencers to spread the word about your brand (the new PR)

When you enter a new market, be a real person, act like one & feel like one

• This is an idea that gets repeated over and over in the marketing 2.0 world. I watched a great video about it by Gary Vaynerchuk (an online marketing guru) about how Brittany Spears needs to change her twitter tweets to encompass this idea. http://garyvaynerchuk.com/2008/10/17/brittany-spears-is-on-twitterkinda/