How does this correlate to new media? With powerful analytical tools such as Google Analytics, advertising is now easier then ever to test and retest and concentrate on the bottom line. Too many big agencies focus on how many awards they can get. As a company owner I don’t give a shit whether the advertising you make for me wins awards or not, what I care about is making sales. Too many big agencies forget that.
Anyways, this is a timeless video and helps me think about the priorities in my ad campaigns.
Posted by hobokin 
