This is not a marketing book. However, Timothy Ferris has some golden nuggets of marketing insight in here, and he definitely makes use of new media.
Tim uses Google Adwords to advertise his product. He explains the logistics of Adwords in an easy to understand process that a novice can follow. Ferris also hammers the point of testing. He does tests to come up with his advertising and then once he implements it, he continually tests in order to optimize.
In chapter 5 Tim extensively looks at Pareto’s Law or the 80/20 Principle. He applies it to both business and advertising. This idea is extremely valuable to advertisers and this chapter does a great job describing it.
In his online supplement he writes, “How to get $700,000 of Advertising for $10,000″, an insightful short read into bargaining with publishers.
If you are a small business owner looking for marketing advice, I would consider this a must read.
Posted by hobokin 
