Buzz Content Hustlers by Dean Hunt & Barry Dunlop

October 25, 2008

http://www.deanhunt.com/Buzz%20Content%20Hustlers%20eBook.pdf

What can I say, this e-book is really good! It is short and sweet with many case studies, exactly what I like. These guys combine humor with amazing viral marketing ideas. I think that anyone could read this and right away start a successful blog.

This e-book is really about how to get the most people to your website. It provides ideas called “hustles” that will get your website off the ground and have thousands of people tune in quickly. The ideas here can be applied to pretty much any product in any industry. For big companies it is especially useful for their blogs or micro-sites and smaller companies can use the ideas for any product.

Some “hustles” are:

The Ego-Stroking Hustle – launch a blog praising everyone in your industry. People’s ego’s are a great thing to play off. They will be so happy with this they will sing your praises off of rooftops in the form of links. One of the biggest money making blogs on the internet accomplished its success doing just this. Ex. alltop.com

The Challenge (with forfeit) Hustle – ex. “One man’s challenge to see how much weight he can lose using Nintendo Wii Fit” People love to see challenges, especially ridicolous ones like this. And the beauty is that even if you don’t succeed the forfeit can get as much attention as the attempts.

This will only take you ten minutes to read and its worth it.


Logic + Emotion by David Armano

October 23, 2008

http://darmano.typepad.com

Everyone teaches differently and David Armano does so with elaborate, yet easy to follow charts. So if you are a visual learner interested in new media and especially how to use it for marketing purposes, this is the blog for you. That is why Advertising Age is consistently asking David Armano to write articles for them. He posts at least one a day and has a wealth of knowledge on his site. From daily thoughts to web2.0 usability you can find it on his website.


Trust Economies by Chris Brogan & Julien Smith

October 20, 2008

http://www.changethis.com/44.04.TrustEconomy

This is an ebook from ChangeThis.com. (If you haven’t heard of ChangeThis.com, you should probably change that. Its a great site where the most relevant ebooks come to the top as voted on by the community. Some big name authors and marketers such as these post their books here for free)

Key Ideas:

Trust is what matters now, more than anything else in regards to marketing

  • You wont get sales until you build trust with your consumers

Social Networking makes it easy to identify the influencers

  • Try to target these influencers to spread the word about your brand (the new PR)

When you enter a new market, be a real person, act like one & feel like one


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