http://www.changethis.com/44.04.TrustEconomy
This is an ebook from ChangeThis.com. (If you haven’t heard of ChangeThis.com, you should probably change that. Its a great site where the most relevant ebooks come to the top as voted on by the community. Some big name authors and marketers such as these post their books here for free)
Key Ideas:
Trust is what matters now, more than anything else in regards to marketing
- You wont get sales until you build trust with your consumers
Social Networking makes it easy to identify the influencers
- Try to target these influencers to spread the word about your brand (the new PR)
When you enter a new market, be a real person, act like one & feel like one
- This is an idea that gets repeated over and over in the marketing 2.0 world. I watched a great video about it by Gary Vaynerchuk (an online marketing guru) about how Brittany Spears needs to change her twitter tweets to encompass this idea. http://garyvaynerchuk.com/2008/10/17/brittany-spears-is-on-twitterkinda/
Posted by hobokin 
