If you don’t know who Lee Chow is you should. He is the brains behind Apple’s 1984 commercial. Well this evening he was invited to speak to a lucky group of students at the University of Colorado and it was a moving experience to say the least.
Here are some of the more memorable things he had to say:
“The best advertising tells stories”
“If you never fuck up, your not taking enough risks”
“Everything is the brand from packaging to interactions with employees to everything”
“Brands are media”
“Think of a brand as a person with personality a sense of humor, someone you would want to grab a beer with”
Here are some of my favorite ads that Clow was involved with:
